Opening the automation builder**
Navigate to Admin → Automations → New Rule. The builder has three sections: Trigger, Conditions, and Actions.
**Example 1 — Auto-ship fulfilled WMS orders**
Trigger: WMS order status changes to Shipped. Action: Mark order as shipped in Bol.com and Amazon simultaneously. Add the carrier tracking code automatically. This removes the need for anyone to manually update each marketplace.
**Example 2 — AI autoreply for specific message types**
Trigger: New buyer message received. Condition: Message contains words from the return-request keyword list. Action: Send AI-drafted return instructions email and create a support ticket tagged Return. This handles the most common buyer query automatically.
**Example 3 — Low stock alert across all channels**
Trigger: Stock level drops below threshold. Condition: Product is active on more than one marketplace. Action: Send Slack notification to operations team AND pause the listing on all channels until stock is replenished. This prevents overselling.
**Example 4 — Daily order summary report**
Trigger: Scheduled — 07:00 every day. Action: Generate order summary report for the previous day covering all maats and email it to the admin address. No manual log-in required to see yesterday's performance.
**Managing automations**
All active automations appear under Admin → Automations → Active Rules. Each shows the last trigger time, total runs, and any errors. Toggle an automation off temporarily without deleting it — useful for seasonal pauses.
**Best practice**
Start with one automation and monitor it for a week before adding more. Complex chains of automations can interact in unexpected ways. Use the Automation Log under Admin → Automations → History to audit exactly what each rule did and when.